Pricing Initiatives

Apple faces $840 million in potential damages over E-Books Price fixing

Think price fixing suits don’t actually happen?  Well check out what is happening with Apple right now.  Quite a bit of money is at risk! What amazes us is that a Stanford Economics professor stuck his neck out on the line to claim he could predict what demand would be […]


pricing initiatives, pricing ROI, big data

Pricing and Change Management: Don’t Let Your ROI-Boosting Insights Get Lost in the Big Data Mix

Pros has a good point in this article.  Pricing initiatives are successful when executive leadership is ready to drive change as to how the company prices.  Pricing initiatives are unsuccessful when executive leadership is afraid of change.  It is as simple as that.  If you are a leader considering a […]