Knowledge Center


PRICING EMPOWERED CEO TO SPEAK AT MAJOR CHICAGO EVENT

Adrienne Gordon among earliest pricing specialists and ranking women CEOs in the industry (CHICAGO) When a large contingency of Fortune 500 pricing practitioners gather in the Windy City next month for the Professional Pricing Society’s 27th Annual Spring Conference, they’ll hear from one of the experts who got involved in […]


PRICING EMPOWERED MARKS FIVE-YEAR ANNIVERSARY

Experts in pricing consultation and market data analysis say company’s future strong (TWINSBURG, OH) About half of startups fail within five years. Pricing Empowered has not only bucked that trend, but continues to help companies be more competitive, successful, and ultimately more resilient in the roller coaster world of business. […]


The Transformation of the 4P’s

The concept that the 4P’s of Marketing in B2B are dead is not a new one.  However, it’s been on my mind a lot recently.  I think that might be because my client base has been a heavier in traditional distribution this year than my typical manufacturing focus. It’s a […]