The four instances when it is absolutely critical to bring data into your pricing process.
To do so successfully, you must understand the basic elements of financial statements and how your product and service benefits translate into quantifiable economic terms that make a difference to customers. Learn the basic rules on how much is a fair share of value an organization can keep and how […]
Tableau Software is a leader in Gartner’s Magic Quadrant for Business Intelligence and Analytics Platforms. Gartner reviewed 27 different software solutions and compared the ability to execute and the completeness of vision. Pricing Empowered is a proud partner with Tableau Software in providing pricing solutions for manufacturers, distributors and B2B organizations. […]
Last night, I was watching Brain Games on TV. The topic was how companies use price brain games to get customers to pay higher prices. One study they reviewed was at a movie theater. Popcorn was offered at $3 for a small and $7 for a large. In this case, […]
Think price fixing suits don’t actually happen? Well check out what is happening with Apple right now. Quite a bit of money is at risk! What amazes us is that a Stanford Economics professor stuck his neck out on the line to claim he could predict what demand would be […]
The most recent Gartner report for Price Optimization and Management Software for B2B environments reviews 9 software packages. Gartner evaluates each option using the following criteria: 1. Market Understanding 2. Customer Experience 3. Offerin Strategy 4. Innovation 5. Product / Services 6. Overall Viability 7. Market Responsiveness For Full Gartner […]
Adrienne Gordon will be teaching a workshop at the Professional Pricing Society spring conference in Chicago on April 30th. Join us for this informative session on Financial Management for Value Pricing! Value pricing is the activity of capturing a fair share of the value an organization creates. To effectively execute […]